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KegWorks Selling Tips
This section of the site will gradually develop into a "selling tips" area to help you to promote the most profitable products, located in the best places to achieve the best conversion rates. We will eventually turn this page into an Adobe Acrobat .PDF file that you can download and use offline.
The development of this section will be a long term task that we will build on continually, so please check back frequently to see what is new.
Top Tips
- KegWorks does not actually sell any kind of alcohol, it sells products for the home bar enthusiast, the home beer brewer, retail locations, professional bar staff, a wide range of commercial kitchen products that can be used in the home or in a commercial location and a selection of cooking items for home and professional use.
- With the above broad product spread it means that KegWorks can be positioned across a wide variety of categories (content or product sectins) on your site, fitting in very nicely on a site selling alcohol and equally at home on a site selling cooking books or food.
- The commercial side of the business is not one to be overlooked, yes the traffic will be smaller that retail, but orders will be much larger.
- Home builders, bar enthusiasts and contracters are also a good target for the bars and bar furniture selection. Some products will also sell well as novel gifts, such as the selection of Irish Pubware.
- Don't overlook the casual gift section, as mentioned above there are a lot of functional products as well as items that would make great novel gifts.
- When presenting a product, always include text about that product, there's no point driving a click through just because a person needs to find the product description. Likewise the price, you want each person who clicks through to KegWorks to be doing so because they are already in "making that purchase" mode
- When presenting a content driven site, remember that at the end of the day that content helps you not at all, if the visitor has no way to get to KegWorks and find items to buy you should "always be selling" and we should "always be closing"
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